Baton Rouge Area Homes Technology Blog

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Twitter for Real Estate

Ann Dail, Baton Rouge Real Estate, TwitterWell as a few of you know I jumped on the Twitter bandwagon last year, read as much as I could absorbe about that social media, got a business + a personal account.  After a year of using it, this is what i have found valuable about Twitter.

 

1.  It's has replaced my newspaper completely.  (Now I borrow my neighbors old papers to line the bottom of my Macaw parrot's cage)  I learn news on Twitter a couple of days before I hear about it on tv.  I notice now all the news reporters have jumped on board Twitter & I bet it's for the same reason I use.  The only Twitter accounts I follow that don't follow me are news sources. 

Relationship Building2.  From the beginning my focus has been relationship building, not broadcast promotion.  That's what works for me to sustain long term steady real estate business.  My friends and associates become my clients or refer clients to me they know.  Warm market is what works best for me.  I even cultivate internet and other cold leads into "friends".  Often I stay in touch with people for months or years before they do business with me or refer someone to me.  I use Twitter the same way.  Now my challenge as I have grown to following more than 400 people, that I nee some tool to manage that stream of tweets.  I'm considering adding Tweetdeck or some other software.  Any suggestions from those of you more experednced?  I have a PC and Blackberry, not Mac and iPhone. 

3.  Relationships do turn into real estate business.  Not right away, but eventually.  I never get upset when someone chooses another Realtor.  I know I'm not going to be picked by everyone I meet.  Besides I couldn't possible serve every person in Baton Rouge.  This week I had my first Twitter friendship posibly turn into a real estate transaction.  That's a year after I started.  Now I have followed this person, replied to tweets with @ statements, met at the first ever Baton Rouge Tweetup.  In other words I cultivated this friendship with no push on my part to sell anything.  This is a person I would not have met in any other place I go. 

Manage Time with PDA4.  It's valuable to integrate your Social Media into your business plan. Initially in my learning stage I spent several hours a day connected to Twitter.  In the beginning I tweeted several times a day; but have cut back to once or twice a day avaerage.  I schedule a time for it just like phone messages, emails, etc. I use my blackberry and check tweets while I'm waiting in lines, etc.   I try to balance social media with warm market prospecting and servicing present contracts and clients.  I try to include interesting information in my Tweet stream with a variety of humor, real estate knowledge, my Active Rain blog posts, local area inoformation, etc.  I try to get to know my followers.  I don't necessarily post just for them but I do try to understand the kinds of information they like to read.  I use Tweets and FaceBook as tools for those who want to know me better to learn a little more about me.  Now I use links on my webpage to both my company Twitter account where I extract just the real estate information that others might find valuable plus a link to my personal account under "Meet Our Team".  It's one more way to build a presence.

 5.  I build my follow base using tools like Nearbytweets.com and try to follow back all the geographically local people as well as international people sharing a common interest with me.  I follow people, not business broadcasts, to learn from them.  I am fascinated when someone creatively reaches out with this media; one such person I've encountered recently is Glen Arcaro in Califormia.  His initial DM requesting a follow said "Unlike a lot of people on Twitter, I REALLY am here to meet people and get to know them better".  Being the scientifically trained skeptic that I am, I thought it was a ploy.  But I have gotten to know that he meant that and it is an effective group building attitude.  I interact with my group's tweets.

 6.  Now that google is picking up tweets, the future of this media may be even more promising, like our Active Rain blogs for internet presence.

Comment balloon 18 commentsAnn Dail • December 31 2009 11:40AM

Comments

Helpful post.  I'm a year behind you, and just now wading into the waters of Twitter.  Thanks for the motivation.  Thinking of tweets as ways to deepen and expand relationships sounds like a good notion to keep in mind.  Happy New Year!

Posted by Ray Mikus, Green Means Go! (Green Light Real Estate) over 7 years ago

Ann, good for you!  I'm slowly getting their myself.  Built a Fan Page on Facebook this week and linked my Twitter to feeds from this page.

Posted by Craig Richardson (National Realty) over 7 years ago

Good for you Ann! Now put that deal together and make us all believers!

Posted by Douglas Lovitt (CENTURY 21 North Homes Realty, Inc.) over 7 years ago

Hi Ann, this is an interesting post.  I must learn more about Twitter... I don't know how to spend much time connected to it... must be missing something.  Your post has set me a new goal for this year... learn that Twitter thing.

Posted by Sallie Williams, REALTOR - MBA, Baton Rouge (Keller Williams Realty RED STICK PARTNERS) over 7 years ago

Ann, I'm reading your post again.  How would I find out about a Baton Rouge Tweetup? 

Posted by Sallie Williams, REALTOR - MBA, Baton Rouge (Keller Williams Realty RED STICK PARTNERS) over 7 years ago

Great post here Ann.

 

Thank you so much for the mention in your post.  I'm honored and truly humbled...

 

You are ahead of your time here young lady.  There are so many people who just "don't get it".

 

A very close relative of mine is in the real estaste business as you are. 

 

I sent him this post by Chris Brogan. (highly recommended for someone in your industry by the way)

http://www.chrisbrogan.com/if-i-were-a-realtor/

 

What was his reaction?

 

He said he would "get around to it if he had time".

 

That statement just said so much didn't it?

 

Isn't the fact that he has no time the problem here? 

 

Isn't he at a lose of time because he is still chasing his tail

in the offline world? 

 

You've taken a massive step in your own personal development here Ann. 

I'm sure it wasn't as comfortable for you to simply jump online and on Twitter

as it would be for a 16 year old. 

 

I went through the exact same thing!

 

If there is one quote I try to follow though, it's this:

 

"Get comfortable being uncomfortable"  (Don't really know who said that but it's good)!

 

The MONEY and success is on the path of the unknown, and you are certainly well on that journey!

 

Have a fantastic New Year!

Posted by Glenn Arcaro over 7 years ago

I have just signed up for a Twitter account.  I have failed to see how I could implement it into my  business and have finally figured out how to do that so now I am gonna jump into the Twitter pool.

Posted by Jason Howe (Prudential Bob Yost Homesale Services) over 7 years ago

  About 3 years ago when I saw my collegues used twitter I thought of them wasting their time. Just two weeks ago I signed up for twitter and have been adapting it as my technology tool for real estate. I am still trying to slowly add more followers and just got a some good books from Borders to learn about Twitter. Hopefully by the middle of the month I can play with the Twitter API and get even more efficient using Twitter.

Posted by Song San, Broker, MBA (Coldwell Banker Dynasty) over 7 years ago

You have summarized my experience to a tea!

TweetDeck is now available for PC, I use it on a Mac, iPhone and a Vista-based PC.  I love TweetDeck's columns at a glance, you can really view real-time information from your own customized keywords such as homes.  

Have you investigated "lists", TweetDeck can use and display your favorite lists now, too.

Posted by Pam Hockensmith (DevStar Realty) over 7 years ago

Im still trying to get tthis twitter thing together,

 

Posted by Andrew Monaghan, CRS, GRI, EPro Associate Broker (Your Phoenix Home Source) over 7 years ago

Have you had any Twitter success that led to a payday? I understand the potential but I am trying to find some specific results to hang my hat on.

Posted by John Thomas, EcoBroker, MSEE, MBA (E3 Green HOMES) over 7 years ago

I like twitter. Checkout Twellow,com . It is a great app!

Posted by Chris Dowell, Dowell Family Team (ReeceNichols Olathe) over 7 years ago

Hi Ann.  I just signed up for Twitter today.  I need to learn more about the etiquette.

Posted by Robin Lundholm over 7 years ago

Great post, item number 4 is a great summary of things to post on any social networking site to establish presence.

Posted by Rick Wellington (Fonville Morisey ) over 7 years ago

Hi Ann,

I have signed up but really have not gotten into Twitter.

Hopefully, you have given me some motivation.

Thanks,

 

Jerry

Posted by Jerry Morse, BBA,GRI (The Morse Company) over 7 years ago

I am still trying to figure out this whole Twitter medium - it is a bit confusing.

Posted by Mark Montross, Listing and Buyer Specialist (Catamount Realty Group) over 7 years ago

Hi Ann, I have been on there for a while, but haven't seen much benefit as of yet.  There are probably some inside tricks to the Tweet that could help!  Thanks for posting!

Posted by Don Wixom, "Looking out for your next move..."tm (RE/MAX Advantage Nampa, ID) over 7 years ago

After reading your post and all the comments, I am going to signup for Twitter today. I hope it will bring me more business. Thank you Ann, wish you all the sucess.

Posted by Ralna Burridge (The Mortgage Centre) over 7 years ago

Participate