When you begin to use social media, it's important that you integrate them into your total business plan. For example, one of my main marketing approaches is to build relationships. I mentally reward myself everytime I make a new relationship or deepen ones I already have. I don't try to sell a house to each one. I communicate and stay in touch. I just try to be a good friend. My focus is getting to know my present relationships better over time and to add new friendships along the way. I don't think of people as money or house sales or numbers. I think of them as people.
Now when you use this approach "prospecting" becomes fun and not a chore. For example we had our first Baton Rouge Tweetup last year (pictured above). We've had 2 others since then. These people all came from my Twitter following group. About 20 showed up for the first one. I had never met these people before. To do that just pick your favorite place and a time in the next 2 weeks and start tweeting daily to have people show up and set up an RSVP on Tweetvite. I have interacted with some of them over the past year on Twitter and added a few to my FaceBook group. Twitter takes longer to build relationships as you are at a distance from the group you follow and those who follow you. But I make it a point to read my tweet group posts and interact with them.
Another fun way to connect is thru a FaceBook gathering (pictured below). FaceBook gives more depth to relationships you have. You get to know people better. Below is a FaceBook gathering one of my coworker organized by sending out an invite thru her FaceBook group. About 10 showed up for that. If you use social media creatively, it will begin to pay off for you.
So this year put 1 Tweetup and 1 FaceBook party into your business plan. Try it out and see what happens.