Baton Rouge Area Homes Technology Blog

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What Makes a Website Work?

I have been working to improve my company website for 5 years now. Here are some important things I have learned along the way about having one, using it, and customer reviews.

1. You need content that you can change regularly to keep your site up to date. I chose a site that I can change and add pages myself instead of always having to hire a programmer. Check your links to be sure they still work. I do mine once a month and usually find one or two that are changed or no longer up on the web.

2. Have rich content in your subject area for visitors. On our site we have multiple links to property searches of various types for consumers to browse to find homes. That's our business homes. Secondly we provide content about the area our business is located in.

3. Have in "back side" or links not visible to the public where you can monitor site useage and get emails and information about customers using your site. This can be done thru surveys or register forms.

4. Give your site visitors autonomy to browse and use anonomously.

5. Reference your site from multiple web locations to improve your rankings. I am not on first page of google yet, but will work on that as a goal the next 2 years. We have managed to appear on page#1 on yahoo and on bing.

Each year we close 2-3 sales that I can link came directly from our webpage. Many are out of town. One client bought a condo for their daughter just from our web information. We have had local people who use our IDX links for 2 or 3 years and then suddenly find a property they ask us to show them. Last month we closed a client transferring from Dallas Texas who found us from our website. If you plan to make real estate your long term business model, a website is a must. My web provider caught me at NardiGras and asked for my testimonial:

Comment balloon 6 commentsAnn Dail • November 17 2010 07:56PM

Comments

Good information.  I, too, am always trying to update my site.  Hard to believe but sometimes it will be months between updating and the reality is that this needs to be done on a regular basis....weekly would be excellent...monthly OK.  I have business directly associated with my site also...then why is it so hard to do the updating often????

Posted by Barbara Hensley, Homes for Sale in Rockwall County, Texas (RE/MAX Properties) almost 8 years ago

Having fresh content on your website is THE key to SEO. The easiest way is to have a blog of some sort integrated with it.

Posted by Colleen Fischesser Northwest Property Shop, A Tradition of Trust in the Pacific NW since 1990! (RE/MAX Advantage | Managing Broker) almost 8 years ago

Barbara, You are right about it being hard to do.  Consistency is one of the hardest things.  Our business is not conducive to consistency.

Colleen,  Thanks for reminding me.  Part of my content is 2 Active Rain outside blogs I link on my first page, one is a Technology blog and the other is a Neighborhood/city blog.

Posted by Ann Dail, Broker/Realtor,CRS, ePRO, SRS, B.A.Chem (Baton Rouge Area Homes, Louisiana, USA, 225-761-0551) almost 8 years ago

Thanks for the tips, I am in the process of reworking my site. What sites other than Activerain do you reference from?

Posted by Debra Harbaruk, Vancouver BC Realtor (Re/Max City Realty, Commercial Dr Condos) almost 8 years ago
Debra, I also have a Home.com account that is my primary site, the www.batonrougeareahomes.com. And a Point2 website that I link into my primary site along with my Active Rain blogs. I picked the Home.com one because they automatically feed hand input listings into major serach engines for me; Point2 does that as well. So I get Zillow and Trulia and major home listings sites with one or 2 inputs automatically fed into those other sites.
Posted by Ann Dail, Broker/Realtor,CRS, ePRO, SRS, B.A.Chem (Baton Rouge Area Homes, Louisiana, USA, 225-761-0551) almost 8 years ago
Your story was relaly informative, thanks!
Posted by Marilee about 7 years ago

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