In this ever changing technology market, agents must be aware of exactly where their internet-marketed homes are showing up.
Back in early August 2008 iPhone had a home app called Puluwai, a location-based, mobile real estate search. This type of search is where the future of internet listings are headed. Later in August Trulia announced it's iPhone app and has seen some steady growth in the free iPhone apps. Others clammored into the market: New York Times, StreetEasy Real Estate, Coldwell Banker, In March 2009, Homes.com launched It's Real Estate Search on iPhone. While features vary, some of the most sought after ones are finding nearby homes or rentals, viewing Google Maps of neighborhoods, bookmarking favorite homes, sharing properties, getting driving directions, searching MLS numbers, etc.
While iPhne users don't constitute 100% of all mobile users, this growing user base is a signifigant presence. Have you checked recently to see if your listings are showing up on the iPhone home searches?