Baton Rouge Area Homes Technology Blog


The iPhone Real Estate app Showdown

In this ever changing technology market, agents must be aware of exactly where their internet-marketed homes are showing up. introduces iPhone appBack in early August 2008 iPhone had a home app called Puluwai, a location-based, mobile real estate search.  This type of search is where the future of internet listings are headed.  Later in August Trulia announced it's iPhone app and has seen some steady growth in the free iPhone apps. Others clammored into the market: New York Times, StreetEasy Real Estate, Coldwell Banker, In March 2009, launched It's Real Estate Search on iPhone.  While features vary, some of the most sought after ones are finding nearby homes or rentals, viewing Google Maps of neighborhoods, bookmarking favorite homes, sharing properties, getting driving directions, searching MLS numbers, etc.

While iPhne users don't constitute 100% of all mobile users, this growing user base is a signifigant presence.  Have you checked recently to see if your listings are showing up on the iPhone home searches?



Comment balloon 7 commentsAnn Dail • March 22 2009 05:48PM


I actually had my first iPhone lead come through on the other day...And as I write this an iPhone app commercial is on in the background.

Posted by Jeffrey Chubb almost 11 years ago

Hi Ann - No I haven't checked. Thanks for the tip.

Posted by George Bennett, Inactive Principal Broker, GRI (Inactive) almost 11 years ago

Jeffrey,  I'm waiting for my 1st iPhone lead.  I subscribe to

George, our listings are appearing in more and more places if we are careful to use providers who feed them there.

Posted by Ann Dail, Broker/Realtor,CRS, ePRO, SRS, B.A.Chem (Baton Rouge Area Homes, Louisiana, USA, 225-761-0551) almost 11 years ago

Hey does anyone have any recommendations about the best provider to feed listings to things like  Hard to sort through it all....Thanks for the help!

Posted by Kristin Walker (Dunes Properties of Charleston) almost 11 years ago

The fragmentation of real estate advertising is tiring. I dread the hour to hour and a half that it takes after each listing to enter it in all the various listing sites. I wish there was a to aggregate the API's for all these sites and enter the data once and then port it out to any site you wish.

Posted by Christopher Johnston (The Johnston Team) almost 11 years ago


There are many sources that do the feeds for you.  I use 2 websites and Point2Agent.  Both of those do feeds to Trulia, google, and does the iPhone app.  Some virtual tour providers do auto feeds as well.  Now if there's a desktop app that feeds automaticall to all, I would like to know that as well.  Maybe that would be a good topic for a blog post.  Local mls's feed  Now some of those we go back in and upgrade that information that goes thru the auto feeds.


My brokerage does that for our agents.  I have a virtual assistant who submits to all websites and search engines and then checks to see that they are appearing.  You're right that it can be time consuming, but is worth it. 

Posted by Ann Dail, Broker/Realtor,CRS, ePRO, SRS, B.A.Chem (Baton Rouge Area Homes, Louisiana, USA, 225-761-0551) almost 11 years ago


The subject of mobiliy in r.e. advertising is an important one.  I am going to be writing a post on it soon.  Someone here in he E=Pro group wrote a recent post on mobile mapping.

Thank you for sharing the importance of having access to listings on a mobile phone.

Posted by Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant (Real Skillz-Clear Marketing for Your Real Estate Vision) almost 11 years ago